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Search Engine Optimization SEO 101. Just what is SEO?

SEO 101

As a small business owner with a website, you have probably heard the term “SEO”. SEO stands for search engine optimization. Simply put, SEO increases the probability of your website being found by search engines such as Google and Bing. As your search rankings increase, your exposure to more and more potential customers broadens. How do search engines rank results? The inner workings of giants ...
Deckard & Company a Boutique Marketing Agency based in Sarasota, Bradenton, Florida. Sharing the love, kudos and praise about out clients one at a time!

Client Spotlight – SMART

It's client spotlight time! Today we want to tell you about SMART (Sarasota Manatee Association for Riding Therapy), whose mission it is to empower lives through the healing power of horses. They strive to improve the quality of the lives of the riders and their families through therapeutic horseback riding, carriage driving, and equine-assisted activities. Through respectful partnerships with their horses, they create an environment ...
1023 Manatee Avenue West, Bradenton, Florida Deckard & Company A Boutique Marketing Agency

We’re in our new office!

We are now settled nicely into our new office space on the fifth floor of Bradenton's Professional Building. Constructed in 1925 in the Commercial or Chicago School Style of Architecture, with Classical Revival touches, the gorgeous building boasts huge windows, many original details, and a rich history. Stop by and say hello. Save
Company and Business Rebranding Services by Deckard & Company of Sarasota and Bradenton, Florida

Rebranding from Devard Web Solutions to Deckard & Company!

Almost every company reaches a point in its lifespan when it’s time to rebrand its image, mission, and message. Our company does not get the option to bypass this part of life. I will say that it is a very exciting time for our company. After eight years as Devard Web Solutions, it thrills me to inform you that we are rebranding to Deckard & ...
Inbound Marketing, Just what is inbound marketing anyway?

Inbound Marketing – What does that even mean?

You might find yourself sitting in a meeting where the term inbound marketing is being used, and you just nod your head and agree with what everyone else is saying because you have NO CLUE what it actually means. Let's define it for you. Inbound refers to marketing efforts that bring customers in, rather than having to go out to get the attention of your ...
Deckard & Company a Boutique Marketing Agency based in Sarasota, Bradenton, Florida. Sharing the love, kudos and praise about out clients one at a time!

Client Spotlight – Healthy Water Systems, LLC

t’s client spotlight time! Today we want to tell you about Healthy Water Systems, LLC,  a company that's locally owned and operated by certified water specialist Bill Walleshauser. Bill was introduced to the water treatment industry in 2003 when he was approached by a large water filter distributor to organize their sales department and warehouse procedures. After attending many water treatment training sessions, trade shows, and ...
You can not stretch an image to make it fix. Graphic Design Services

“Can’t you just stretch the picture to make it fit?”*

No. Nein. Non. Nee. Jo. Laa. Votch. Xeyir. Ez. Na. Nann. Ma hoke phu. Tla. Ne. Pù shi. Nej. Ei. Nanni. Lo. Ara. Ohi. Nahin. Nem. Nahániri. ʻAole. Nem. Nei. Mba. Tidak. Ala. Thay. Oya. Ahneo. Bo. Te. Neen. Tsia. Le. Kaore. Ugui. Nennin. Нæй. Kheyr. Não. Nu. Ag. Нет. Aiwa. Nae. Siyo. Hindi. Aita. Lla. Illai. Yuk. Kadhu. ไม่. Hayir. Oevoel. Hi. Neni. Nage. ...

Don’t ignore your social media customers

The benefits of using social media engagement to increase a brand’s bottom line has been a topic of discussion for years. Unfortunately, many businesses continue to use social media mainly as a sales pitch instead of a way to actually communicate with their customers. According to Sprout Social, “While brands view Facebook, Twitter, and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels for ...

Think small and be part of the big picture

There is no need to wait until the next official “small business” day rolls around to shop or dine small. The staff here at Devard Web Solutions shops and dines small and local every day within two blocks of our office. Let’s start with one of our favorite topics – food. We love to eat! From our office in the Jennings Arcade on Old Main ...

Client Spotlight – Place in the Sun

It’s client spotlight time! Today we want to tell you about Place in the Sun, a company that provides vacation rental homes, condos and villas in Florida's Gulf Coast communities of Englewood, Rotonda, Cape Haze and Port Charlotte. Away from the hustle and bustle of theme parks and big cities, this little piece of paradise offers an ideal location for a more quiet, relaxing vacation. The ...
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Russell, Deckard & Company's Morale Officer

Hi, I'm RUSSELL.

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