Content is Another Service You Offer
Web design isn’t a gimmick. It’s not smoke and mirrors. We want to provide genuine value to every visitor. Now, chances are you’re not charging for this service–that is, the content you offer on your website–but any good businessperson knows that business is about a whole lot more than a single transaction. Businesses are built on intangible qualities like trust and reputation–qualities that are more about building relationships rather than straight-up asking for payment.
Stand Out as an Expert
One way to build a relationship with prospective customers is to have them associate your business with knowledge and expertise in your field. We want people to turn to your website when they just have a question or need a little more industry information. Your expertise is a cornerstone for your reputation.
Content Should Be Ongoing
The service your company offers probably isn’t one-and-done; the content on your website shouldn’t be, either. In a relationship, you don’t have the exact same word-for-word conversation every time; you want to keep things fresh with new observations and new interactions. Give people reasons to return. Give them reasons to share links to your site on their social media. Give them reasons to recommend your site to their friends.
This is What We’re Here For
We get it: You’ve already got a business to run. You already have your hands full with the services you specialize in–the ones you do charge for. So a big part of our job as a digital marketing agency is to help you provide online content, whether it’s regular blogging, photos and videos, forms or fun.
But We Need Your Help
Digital marketing is what we do, so we can talk all day about that. But when it comes to your industry, you’re the expert. We encourage you to share the trends and topics that are most important to you and your company at any given time. It doesn’t have to be pretty or well-written; that’s our job. You just need to point us in the right direction.
SEO is an Added Bonus
Digital marketers love to share their tips and tricks for “fooling” search engines into finding and ranking your site. Here’s our secret: The best SEO is a well-made site with good content.
Google wants to do a good job, too, and Google’s job is to recommend the best possible site for whatever its users are looking for. Google’s tactics for ranking sites are updated on a daily basis, but that’s the gist: If a Google user clicks on a site from a search result, and then stays on that site, then Google knows it’s done its job right, and that site will move up in the rankings, because that’s obviously the site that that user needed.
In Conclusion: Content, Content, Content
Easy as that: If you’re offering quality content, you’ll be able to build relationships. And as an added bonus, search engines will take notice.