Google to sunset Universal Analytics in 2023
So, Google is calling it quits, sunsetting, stopping, canceling, you name it, it is going to be gone, their Google Universal Analytics (Google Analytics Version 3).
This is slatted to happen on July 1st, 2023 and from that day, you will need to have your Google Analytics version 4 created and working.
Why You Would Need Google Analytics
This is a question we hear all of the time. The short answer is simple, if you like to see your analytical data of website visitors through any kind of SEO efforts or local website searches, you need Google Analytics. This combined with other platforms will help you succeed on those search engines, for a better understanding of where your business is and how it is performing in the searches.
Google Analytics 4
With the sunsetting of their previous version, it is Google’s recommendation that all users of their analytics platform be sure to get in there and create and get set up the new version before the cutoff date.
If you’ve already created a Google Analytics 4 property, now’s the time to ensure that your setup is complete. If you haven’t started collecting data in your Google Analytics 4 property, you should do so now. This will allow you to gather the historical insights you need to measure your results over time when Universal Analytics stops processing hits. If you are already collecting the data you need in Google Analytics 4, you should ensure your remaining setup is complete.