Deckard & Company, a Boutique Marketing Agency based in Bradenton, Florida

A Bradenton, Sarasota, and now Banner Elk Digital Marketing Agency

How to Write Blog Posts That Engage Readers and Convert Traffic
Article Written By

Brian Deckard

Well, I am an internet marketer, which includes website design & development, graphic designer, SEO strategist, social media marketer, and so much more!

How to Write Blog Posts That Engage Readers and Convert Traffic

When it comes to writing blog posts, there are a few things you should always do in order to engage your readers and convert traffic. First, make sure that every post has a featured image, sized at 2240 pixels by 1260 pixels. This is just the size we here at Deckard & Company size for our featured blog images; you can have your very own standard size, and this is just an example! This will help keep your branding consistent across all of your posts. Second, ensure that your content is well-written and engaging – at least 600 words, but 750 is better. Third, ensure that your content is relative to your business or organization – don’t write about irrelevant topics to your audience. By following these simple tips, you’ll be able to create blog posts that are both informative and engaging!

Make your featured image the same size!

Regarding blog posts, you should always make sure your featured image is the same size. We recommend an image size of 2240 pixels by 1260 pixels. This will help keep your branding consistent across all of your posts. This also ensures that your website designer and or developer can build into your blogs a great blog layout that hits the mark in the visual department. So you see, it is all about brand consistency.

Regarding an image on your website, it is important in today’s web standards to optimize those images. Google likes the WebP image, and when you optimize your standard PNG or JPEG to the WebP format, you will decrease the file size and resolution to that of a good quality website-ready image. Plus, you will have a smaller file size, and your website will load faster because of it. Your visitors will be happy with the faster loading time as well.

That Are The Same Size!

Secondary images are important too!

We consider secondary images that simply support our article and keep the reader visually happy! They also help break up the text, and we always aim for at least one image per 350 words. The secondary images should be relative to the blog post content, of course, and we prefer WebP over PNGs or JPEGs for their higher quality and lower file size. Basically saying, a well-optimized image.

The important thing is to keep your blog posts engaging!

Write a good heading 1 title!

Your title should be interesting, to the point, and relative to your business or organization. A good title will help engage your readers and make them want to read more. For example, if you are a deck builder, a good heading could be “How to Build the Perfect Deck for Your Home.” This heading is interesting, relevant to your business, and makes the reader want to know more.

Make sure your content is well-written and engaging!

It’s important to ensure that your content is well-written and engaging. After all, you want people to read your blog posts! We recommend writing at least 600 words, but 750 is even better. And don’t forget to keep your content relative to your business or organization – nobody wants to read irrelevant content.

By following these simple tips, you’ll be well on your way to writing blog posts that engage your readers and convert traffic! So get out there and start writing! Content is key when it comes to writing blog posts.

So, in closing…

When it comes to writing blog posts, there are a few key things you should always do: make sure your featured image is the same size, write engaging and well-written content, and keep your content relevant to your business or organization. By following these simple tips, you’ll be able to create blog posts that are both informative and engaging! Content is key when it comes to writing blog posts. Happy blogging…

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WordPress web design and development, SEO, Google Ads or PPC, and Social Media marketing ads and management in Bradenton, Sarasota, Florida by Brian Deckard
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