We see it a lot.
These days, if your business has been around at least a year or two, you probably already have a website. You probably have social media accounts. You might even be actively using some of these tools yourself. Or you might even have a marketing company managing them for you.
But how much control do you have over what’s happening with your company’s online presence? And can you make changes if you need to?
Trying to Make an Online Splash
It takes a lot of different tools to develop an online presence. And an online presence is essential in this day and age. After all, that’s what we’re all here for, right?
So I can’t blame you if you jumped in there and tried to get going on your website and your company’s social media accounts and all that yourself. Unfortunately, you could be doing more harm than good.
Chances are, online marketing isn’t your area of expertise. Which means you’re putting a lot of time and effort into a process that isn’t as beneficial as it should be.
Too Many Accounts
One thing I see a lot when companies try to kick-start their online presence: multiple sites and social media accounts for the same business.
This is bad for a lot of reasons: It confuses your audience of prospective customers. It dilutes your brand. And it leaves good information, good reviews, and other good things off the radar when you want to put everything good front and center.
Even if you finally pick one site and one account to go with, you can’t just ignore the other ones. They still exist, and they’re still damaging your brand.
Consolidate and Delete
What I want to do when I onboard new clients with multiple accounts is consolidate the company’s online information and deactivate all but one account on any platform.
That way, any time someone searches for your company online, they get clear, up-to-date information. They know what to click on.
And guess what: Everything’s much easier to manage that way, too.
Now, I don’t want to throw my industry under the bus here, but some online marketing resources flat-out don’t do a good job. An effective online presence requires a constant supply of new information—on your website as well as your social media. It’s a lot of work. That’s why you want to get a professional to do it for you.
But if you’re not happy with the company you hired, and you want to change, do you have the tools to do that? Do you know about your social media accounts and how to access them? Do you have all of your website credentials?
Transitioning from one online marketer to another can be complicated. Now’s a great time to ask your marketing company for a rundown. It should be easy for them to be transparent about their management practices and your company’s online information.
Better to get that squared away now than to wind up with a mess when the time comes to upgrade.