Accurate, Authoritative Information The highest-quality marketing copy doesn’t try to trick readers to buying something. People know a sales pitch when they read one. Our …
When it comes to choosing a marketing agency, you have a few options. Some agencies utilize massive libraries of preexisting, premade templated materials. I’ll tell …
In our previous blog, we looked at some basic digital tools that are out there to help businesses maximize their direct-mail campaigns. Last month we …
We know it takes a bit of time to recover from the holiday season—trust us, we’re recovering, too—but the new year is also the time …
Here at Deckard & Company, we work with a lot of small businesses to create efficient, manageable websites with hyper-competitive SEO, user-friendly interfaces and an …
Is persistence, repeatedly telling the same message over and over until you get the results you want, the only way to marketing success? How can …
“Businesses, like babies and books, need nurturing, time, energy, love, and planning to develop, grow and prosper.” ― Rachael Bermingham Website Your website will …
Look, we get it: You’re intelligent, you’re literate, and you’re well spoken. Writing copy for your business seems like something you can do yourself. But …
In the past, a business only thought about Reputation Management after a crisis. Now, in the age of local search directories, Facebook, and Yelp, managing …
Congratulations! You’ve started your own company! Now what? After you set up all of the legal, logistical and day-to-day elements of your new business, it …
The benefits of using social media engagement to increase a brand’s bottom line has been a topic of discussion for years. Unfortunately, many businesses continue to use …
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