Look, we get it: You’re intelligent, you’re literate, and you’re well spoken. Writing copy for your business seems like something you can do yourself.
But with all the nuance and minutia of language, not to mention the many possible interpretations of a diverse readership, every professional operation can benefit from a professional writer. Here’s how.
To communicate your ideas with clarity and brevity
This is what writers do. We’re focused on words, the ways they work together to convey information and create impressions. We read obsessively and critically—our own work and the work of others—and we’re determined to address every facet of communication, from clear concept to appropriate tone.
We understand readers, and we know the value brief, well-written copy. Even the highest-quality writing can be lost in a massive copy block that no one bothers to read.
To provide an outside perspective
You’ve been working hard. You’ve spent so much time focused on your business that it’s difficult to remember what your life was like before that business existed. You know the ins and outs of your operation so well they’ve become second-nature.
But your prospective clients don’t know any of this.
As writers, we play the part of outsiders, learning about your business as the rest of the world sees it, and then distilling our perspective into copy that answers questions from a prospective client’s point of view.
To make a good impression
The world is loaded with armchair grammarians who are eager to dismiss your brilliant idea because of a neglected apostrophe or the wrong version of their/there/they’re. Clean copy gets your foot in the door.
To generate media coverage
Just as we understand a reader’s perspective, we understand the needs of editors and journalists, too. They want a compelling story, but they also need succinct facts, up front. People in the media receive dozens of press releases a day. Your story needs to stand out.