When it comes to digital marketing, graphics get all the glory, and back-end development makes or (literally) breaks a site. But copywriting flies under the radar, even though it’s a major tool for your entire online presence and digital marketing strategy. Here’s why.
The words on your website, in your social media posts, and dotted throughout your marketing materials often aren’t eye-catching. But that’s the whole point. They communicate. Copywriting conveys information.
People who encounter your brand shouldn’t be distracted by the words you’re using. People should be absorbing the message. That’s why Bradenton’s Deckard & Company offers professional copywriting in addition to our graphic and technical services.
Our writing services include:
Here are some of the many things your digital marketing copywriting needs to accomplish.
Clarity and Messaging
First and foremost, copywriting conveys important information. Knowing what you want to say is one thing, just like knowing what you want your website to look like. Your words can still be a long ways off from your intentions.
And even if you’re confident (or just indifferent) in your writing, you might miss a potentially disastrous misinterpretation or faux pas.
Writing a muddled marketing message is like filling your airtime with white noise: It’s confusing at best, annoying at worst, and a giant waste of your talents as a small business owner with better things to do.
We all judge, especially when we’re choosing a business to work with. We gauge a company’s professionalism based on what they’re putting out there.
And while appearances matter in graphics, copywriting can also “look” professional or unprofessional. Misused homophones (they’re/there/their etc.), misspelled words, inconsistent punctuation—these things can muddle your message and turn people off.
This isn’t about sucking up to grammar snobs and English major pedants. It’s about streamlining communication and winning over strangers. It’s about taking away distractions so people can see how good you really are at what you do.
…and Don’t Forget That All-Important SEO
Like we’re always saying, SEO is about content content content. Copywriting is a quick, relatively low-cost way to boost the heck out of your search-engine optimization. On top of that, copywriting (when it’s done right) fills your website and social media feed with useful information. You’re getting people to see your business, and you’re educating and engaging them in the process.
Why to Hire a Professional Copywriter
As with so many skills, copywriting can take a lot of time to do poorly.
Which is to say, you might spend two frustrating hours on a writing project, when a professional copywriter can produce it, cleanly and efficiently, in less than half that time.
Do you really want to agonize over new content, week after week, knowing you’re still not crafting the best message? Or do you want to get on with running your business, knowing your brand’s words will be well crafted?
After all, that’s why people invest in your small business’s services, right? And that’s why you should invest in ours.