Roadmap To Success
“Businesses, like babies and books, need nurturing, time, energy, love, and planning to develop, grow and prosper.” ― Rachael Bermingham
Your website will be many customers first look at your company. People constantly pass judgment and make decisions while navigating online. You want to be a presence not easily dismissed by reflecting the experience you want to promote.
A website is imperative to your online success and the better your website, the more customers you will attract. There are many reasons that your business needs a professional website; to gain credibility, save money, keep your customers informed, increase your market range and keep your customers, both current & potential, informed. They save time, improve customer service and give testimony to the fabulous work you’re doing.
Save money? A huge and resounding “YES!”. A professional website is a cost you can budget, and marketing you can change and update. Since it is available 24/7/365, it is marketing that works overtime and then some. In this information age, no one wants to wait for a store to open. Why should they when your competitor has a website that’s always open? The more visible you are, the more sales you will attract. It’s a cost you can’t afford to neglect or take shortcuts on. Your website needs to be a professional destination that lets your customers know you mean business and motivate them to engage in your services. Not having a professional website means you’re missing out on opportunities for your customers to find you.
First impressions count. Search Engine Optimization (SEO) is an integral part of a digital marketing strategy. It’s an approach to drive customers to your business through online platforms. It enables your website to perform well in an organic search. In other words, SEO will help you to connect with customers seeking your product. The first step is identifying keywords & implementing them into your website. Executing an effective SEO strategy is not a simple matter due to all the recent updates to Google’s SEO ranking algorithm and requires an increased awareness in search engines using both technical & creative elements. We’re here to help!
Let’s face it. No one strolls down Main Street looking for a business anymore. Customers check out Google, Yelp, Twitter, and Facebook to find what they want. A polished, easy to navigate website with professional quality content gives your customer a smooth, enjoyable online experience. It’s important to be well represented on each of the online search engines and review sites. Happy customers spend money.
Reputation marketing is a marriage of reputation management and brand marketing. In this socially connected world, a brand’s reputation is constantly updated in real time by consumers leaving online reviews & telling about their experiences on social networking sites.
Reputation marketing goes beyond social media or even SEO. Online review sites are the first stop for consumers seeking services. It’s where they can discover and evaluate products & services. Trust in these review sites is surpassing even personal and expert recommendations. Reviews determine how people perceive a business and influence whether they will try it.
Customer reviews are where it’s at!
Using a professional website company such as Deckard & Company is a surefire way to promote that business that you’re so passionate about. We have the knowledge and expertise to present you in the best possible light & keep your business visible, high ranking & full of positive reviews.
Written by: Brian Deckard
So, what do I do? Well, I am an internet marketer, including website design & development, SEO strategist, social media marketer, and so much more!