It’s hard to overstate the importance of social media in today’s marketing world.
There are now nearly 3.5 billion social media users around the world, and a million more people start using social media every day, according to Hootsuite. Think of social media posts like regular doses of micro-marketing: It’s an opportunity to keep fresh content in front of the eyes of a lot of people, thereby keeping your brand at the forefront of people’s minds. Here’s how social media works for you.
Increases Online Reach
We use SEO to put your website in front of people who are actively looking for the services you offer, in that very moment. But other people probably aren’t making your business’s site a regular part of their day.
But people do make social media a part of their day.
They log in just to see what’s happening, who’s interacting with whom and how. Being on social media means being a part of a community, and your presence in the community goes a long way toward earning people’s trust—even before they invest in your services. If you want to get to know people, and you want them to get to know your company, meet them where they live.
Gives Your Brand a Voice
Because of the innate casual nature of social media, your posts and comments can carry an appealing conversational tone. Over the course of numerous, bite-size posts, you can establish your brand’s overall flavor.
Plus, social media allows you to have actual conversations with people, rather than the one-way presentations of more traditional marketing.
Creates Relationships with Prospective Customers
Your friends and followers on social media may not need your company’s services this very moment, but your fun, friendly, informative presence there allows people to become familiar with your company. When the need for your services does arise, people will look to their existing relationships first.
Drives Traffic to Your Site
If you’re creating new and informative content on your website—and you should be!—social media is a great way to show off your new content and point people toward your website.
Encourages Interaction and Engagement
Regardless of how you feel about networking, it’s a valuable part of your business’s ongoing stability and growth. But networking doesn’t have to mean glad-handing at industry events; 21st-century networking is as easy as logging on and extending a digital handshake. Through social media, you can make connections with other people and companies in your industry, generate leads and keep your company’s presence fresh and vibrant.