Websites are no longer bound by rigid standard screen sizes and desktop computers. The proliferation of “smart” devices—and the vast variety of ways those devices are used by various demographics—means your website has to work not just for PCs, but also smartphones, tablets, smart watches, smart TVs, home assistants, game consoles and all of the new devices that are just around the corner.
If your website isn’t compatible with those devices—if it looks weird, behaves clunkily or otherwise negatively affects the user experience—then you’re missing out on a substantial number of potential customers.
“A growing share of Americans now use smartphones as their primary means of online access at home. Today, roughly one-in-five American adults are ‘smartphone-only’ internet users – meaning they own a smartphone, but do not have traditional home broadband service.” Pew Research Center, June 2019
Responsive web design isn’t a new concept, but it is a technique that must constantly evolve as online technology produces all of these new screens and modes for interacting with websites.
In order to be effective, a website has to load quickly, look appealing, have an intuitive layout and contain high-quality, easily accessible content. But all of these variables—load time, visual appeal, layout and content accessibility—change depending on the size and orientation of the screen and the type of device being used.
Have you ever tried to read an article from your phone and been forced to scroll back and forth because the paragraphs are wider than the screen? Have you ever visited a website where photos and buttons and their accompanying text have been jumbled by the constraints of your screen? These are the kinds of user experiences that drive people away.
With responsive web design, we’re able to make sure your site looks good from every device and every angle. While we’re programming your site, we dictate instructions for every viewport, so that each device knows how best to interact with your site. The result is a positive user experience for the 21st century.