In 2015, the use of mobile devices usurped use of desktop devices. 50% of local web searches are made with a mobile device versus only 20% of local searches using a desktop device.
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices.
With this discovery, corporate America is currently spending in excess of $9 billion on honing mobile searches. What does this mean to you and your local business? This means there is a HUGE opportunity for your business to be found when you use geo-targeted marketing.
What is geo-targeting?
It’s a method of determining the precise location of the website user so you may deliver specific content to that user based on their location. For example, let’s say you have a luncheon cafe located on Main Street in Sarasota, Florida. A tourist is walking in the area of Main Street and feels hungry for lunch. He uses his phone to search “restaurants near me.” By using geo-targeting, search engines would calculate the tourist’s current location and provide your cafe as a relevant search result. The tourist sees that your cafe is one block away, loves your menu on your website and is now on his way to eat lunch in your business.
This sounds great, so what’s the hitch? Although Google is the most popular search engine in the world, 34.7% of searches are made using Bing, Yahoo and a growing number of alternative engines. Geo-targeting is not a one-time registration. You must go to each and every search engine to register your business and pertinent local information such as contact information, hours of operation, etc. Failure to do this results in fragmented listings, confusion, and incomplete data. But don’t give up. Deckard & Company has your back.
Deckard & Company is your one-stop shop for geo-marketing and SEO. We have software that allows us to list your business in over 50 local search engines such a Bing, MapQuest, Superpages and Yelp and is compatible with all major GPS systems and navigation apps. Your business listings will be uniform across all search engines providing a polished professional face to potential customers.
Not only can we list your business, but we can also track, monitor and search customer reviews by location in real time. Some jerk mouths off about bad service on Yelp? We will be notified immediately to allow the complaint to be addressed and allayed. All local listings will be analyzed for performance which then allows for better SEO and keyword marketing.
With the great expansion of mobile device usage, geo-targeting and SEO is quickly becoming the future of marketing for local services. We at Deckard & Company can take your business plan to the next level. Please schedule a meeting on our website or call us for more information.