Why do I need to invest in Search Engine Optimization or SEO?
Traditional Advertising Vs. Internet Marketing
When it comes to search engine optimization or SEO, compared to the old traditional style of advertising, like the Yellow Pages, magazine ads, news paper ads, and the list goes on and on, SEO is the most important in today’s market. Think of it, when was the last time you actually went to one of these traditional types of advertising to find that product or service you so desperately needed? Exactly, and this is why SEO is so very important. Now, we are not saying that you should NOT do the traditional style of advertising, because it does still help you get your business and all its offerings out to your potential customers, or clients.
How can we afford SEO?
We get this question a lot. And the answer is really looking back at the previous paragraph. The amount of money that you are spending on print ads, you could allocate to your SEO or Internet Marketing campaign, and then, results can happen. So, it all comes down to where you put your marketing money, from that budget of yours.
In fact, many companies are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that is search-engine friendly, given the engines’ continued commitment to improving their algorithms over time.
Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:
- It still works – First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this.
- It is not going to stop working anytime soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
- It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.
- Search engines grabbing more market share – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.
- The rise of mobile bandwidth and local search optimization – Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques has opened up for companies, such as local search optimization.
- Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
- Your competitors are doing it – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.
Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.
Some of our great info came from: Steve Olenski a Forbes Contributor http://www.forbes.com/
Written by: Brian Deckard
So, what do I do? Well, I am an internet marketer, including website design & development, SEO strategist, social media marketer, and so much more!