If you’re a small business owner, you know how important it is to get found online. And if you want to get found by people searching for products or services in your local area, then you need to ensure your website is optimized for local SEO.
What is Local SEO
Local SEO is the process of optimizing your website so that it appears higher in search results when people search for keywords related to your business. For example, if someone searches for “pizza delivery near me,” they’re more likely to find a local pizzeria that has optimized its website for local SEO than a national chain. Several factors go into local SEO, but one of the most important is citations. Citations are mentions of your business name and address on other websites. The more citations you have, the more likely you appear in local search results. If you’re not sure where to start with local SEO, don’t worry!
How do Local Citations Help?
Citations help improve your local SEO in two ways:
1. Citations increase the chances that people will find your website when they search for keywords related to your business.
2. Citations help Google and other search engines verify that your business is legitimate and located where you say it is.
Here is an example of a local citation!
Many great examples of local citations can be extremely beneficial for businesses, especially small businesses or start-ups. Google My Business, Facebook, ShowMeLocal, MapQuest, Nextdoor, Yandex, Yelp, and Waze are all great platforms to utilize in order to get your business information out there accurately and efficiently.
It is important to have consistent NAP (Name, Address, Phone Number) across all platforms to avoid confusion or mix-ups. Local citations are a great way to build up your online presence and reach more potential customers!
Now that we know why local SEO is important to small businesses, it’s time to connect with a company that can help. At Deckard & Company, we specialize in helping small businesses improve their online visibility.
If you’re ready to take your business to the next level, reach out to us today and let’s get started!