{"id":21140,"date":"2021-02-07T13:09:45","date_gmt":"2021-02-07T18:09:45","guid":{"rendered":"https:\/\/deckardandcompany.com\/?p=21140"},"modified":"2021-08-21T12:01:57","modified_gmt":"2021-08-21T16:01:57","slug":"professional-copywriting-brings-big-value","status":"publish","type":"post","link":"https:\/\/deckardandcompany.com\/professional-copywriting-brings-big-value\/","title":{"rendered":"Professional Copywriting Brings Big Value"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21140\" class=\"elementor elementor-21140\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6cd6c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6cd6c6\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;ffb0238&quot;,&quot;jet_parallax_layout_image_laptop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile_extra&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile_extra&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab1b42b\" data-id=\"ab1b42b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950c226 elementor-widget elementor-widget-text-editor\" data-id=\"950c226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3><strong>Accurate, Authoritative Information<\/strong><\/h3><p>The highest-quality marketing copy doesn\u2019t try to trick readers to buying something. People know a sales pitch when they read one.<\/p><p>Our copywriting services are rooted in journalistic practices, not promotional fluff. We believe in creating value for the reader.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa74a79 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"aa74a79\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/deckardandcompany.com\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1714503658\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">We research before we write.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">We incorporate a layperson\u2019s perspective to ensure our copy isn\u2019t drowning in industry mumbo-jumbo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">We present your company as knowledgeable and trustworthy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Our copy helps to establish a relationship between the reader and your brand.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4722b6 elementor-widget elementor-widget-text-editor\" data-id=\"c4722b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of course, virtually anyone can call themselves a writer. We bring more than 15 years of full-time, professional writing experience to the table. Our words have been held to high editorial standards for over a decade.<\/p><p>That being said, you\u2019re the expert in your own industry. We value your input. We\u2019re not precious or defensive about our copy. You are encouraged to voice your opinions, and together we will create the copy that suits your needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b404f9b elementor-widget elementor-widget-text-editor\" data-id=\"b404f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Grammatical Consistency<\/strong><\/h3><p>We\u2019re not snobs about anyone else\u2019s grammar. We just know that grammatical errors can distract the reader from your message. An innocent typo, a commonly misused word, a confusingly conjugated phrase\u2014these things act like speed bumps in a reader\u2019s concentration.<\/p><p>We don\u2019t want to give anyone an easy excuse to dismiss your brand.<\/p><p>Whether it\u2019s authoritative or casual, succinct or chummy, your brand is built around the words you use. We want to use the right ones, and use them well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35ab90 elementor-widget elementor-widget-text-editor\" data-id=\"e35ab90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Creative Variety!<\/strong><\/h3><p>Lest we sound too serious, we like to have fun with our copy, too!<\/p><p>It\u2019s easy to get in a linguistic rut when you\u2019re working in the same industry day in and day out. Part of our job is to bring in new ideas and a fresh perspective.<\/p><p>In fact, we work with a variety of clients across many industries. We research and create verbiage for air conditioning repair, spa treatments, boutique gyms, medical retail, water filter installation, pool services, doctors, home inspection, and more. We get to look at the world through the lenses of these different industries, which keeps our perspective nimble.<\/p><p>Call it \u201ccreative cross-pollination.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b364607 elementor-widget elementor-widget-text-editor\" data-id=\"b364607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Regular Content Creation<\/strong><\/h3><p>The digital world moves at warp speed, and you need a lot of original content to keep up.<\/p><p>Imagine the impression you get when you go to a company\u2019s Facebook page and see that their latest post was from a year ago. Or their most recent blog is from 2017. You\u2019d start to wonder if that company is still in business, right? Out-of-date information will stop a lot of sales before they ever get started.<\/p><p>From website copy to blogs to social media, we\u2019re able to create content for your brand on a yearly, monthly and even daily basis. This is how you stay relevant. When someone finds your website or your social media account, they will see accurate, up-to-date information.<\/p><p>On top of that, search engines look for new content. Google kicks websites way down the rankings when they don\u2019t have regularly updated content. If you want people to find your business, you have to keep giving the internet something new.<\/p><p>Let us make that new content as compelling as it can be.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accurate, Authoritative Information The highest-quality marketing copy doesn\u2019t try to trick readers to buying something. People know a sales pitch when they read one. Our copywriting services are rooted in journalistic practices, not promotional fluff. We believe in creating value for the reader. We research before we write. We incorporate a layperson\u2019s perspective to ensure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","iawp_total_views":0,"footnotes":""},"categories":[19,21],"tags":[57],"_links":{"self":[{"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/posts\/21140"}],"collection":[{"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/comments?post=21140"}],"version-history":[{"count":0,"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/posts\/21140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/media\/22999"}],"wp:attachment":[{"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/media?parent=21140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/categories?post=21140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deckardandcompany.com\/wp-json\/wp\/v2\/tags?post=21140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}