Is your website doing everything it can to help your business?
The Basics
The first thing we want your website to do is connect you with prospective customers. They search for a product or service in your area, and (because we’ve done our job for SEO) your website shows up at or near the top of the search results.
Then they visit your website and see what services you offer, as well as your contact information. Hopefully from there they give you a call or send you an email, and voila: new customer.
But there are so many additional things your website can do to boost your business—especially in our new, post-pandemic world, where online activity is more prominent than ever before.
E-Commerce and Online Stores
Does your company sell physical products? An online store facilitates sales through e-commerce—allowing customers to buy your products directly from your website.
Not only does an online store cut back on the amount of work you have to do for every sale (especially by limiting face-to-face customer interactions, processing payment automatically and even tracking inventory), but so many people these days just prefer to order things online.
Contact, Customer Info, and Scheduling Appointments
When your customer reaches out to you, there’s a whole list of information you want to get from them right off the bat: their contact info, what they’re looking for and when they want it. And that can take a lot of time when you’re communicating via phone or email.
Online forms automate that process. Your customer will provide you with a ton of pertinent info before you even know they exist. Talk about a time-saver.
Even better, today’s online forms can synch with all sorts of scheduling software, so all of that information goes right into your calendar and onto your to-do list.
Reviews and Community
The internet can feel like a lonely place. If a user is sitting in their kitchen looking at your website, they’re not getting the fullest sense of your company and all of the customers your company interacts with.
And let’s face it: Humans are social creatures. We like to see what the pack is up to.
Online reviews instantly provide that sense of community. In one click, visitors can see a whole slew of people and read about their experiences.
Plus, online reviews are easily automated these days, especially through Google and Facebook. Your company’s community can be prominent online.
Just a quick visit to your website, and your prospective customers gain all of that reassurance and confidence in your company.
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