When it comes to choosing a marketing agency, you have a few options. Some agencies utilize massive libraries of preexisting, premade templated materials.
I’ll tell you straight-up that that’s not what we do here. As a boutique marketing company, our strengths are in our people, a carefully assembled team of marketing experts who work directly with you to craft your own unique site and content. We don’t have armies of people creating mounds of content to be distributed across multiple clients. And there are a few reasons why we do it this way.
I’ll put accountability at the top of the list, because when you’re truly accountable, you flaunt it. If a client needs something, they talk to me directly. There’s nowhere for me to hide from my responsibilities, which is how I like it. I have to get things done to your liking. There’s no other way.
When marketing agencies get really big, and/or they take on too many clients, they start to rely on preexisting content, using the same marketing materials across multiple campaigns. Imagine if that clever blog or tweet your marketing agency posted for you had actually been copied and pasted from another company’s account. Worse still, imagine if your clients saw that duplicate content and started to feel like your services were that impersonal, too.
Our content is created specifically for your site and your social media accounts. You won’t see it anywhere else.
Simply put, the bigger the agency, the slower the process. As a boutique company, we’re able to turn projects around quicker, and we’re able to make adjustments as needed. We’re not burdened by some preexisting corporate policies or procedures. If we need to adjust our schedules to make something happen, we can do that.
It’s the name of the game, isn’t it? We develop relationships with each and every client because each and every client has different needs and preferences. The best work comes from an established, trusted relationship, and that’s why we’re able to do the work we do.