Deckard & Company, a Boutique Marketing Agency based in Bradenton, Florida

A Bradenton, Sarasota, and now Banner Elk Digital Marketing Agency

Bradenton, Florida Website Management Essentials by Deckard & Company, and Brian Deckard
Article Written By

Brian Deckard

Well, I am an internet marketer, which includes website design & development, graphic designer, SEO strategist, social media marketer, and so much more!

Website Management Essentials

Why do you need website management?

It’s a fair question. On today’s internet, pretty much anyone can build a website. There are countless tips and tools out there. And even if you’re not making anything incredibly complicated, you can probably put together something that looks OK and provides visitors with basic information about your company.

This is a good thing. Everybody should be able to put themselves out there and earn viewers.

But ubiquitous access to basic website building opportunities also has its drawbacks. When it comes to building your own website, the internet will gladly provide you with all the rope you need to hang yourself.

Without a website management professional, your website can become, at best, outdated. At worst, security breaches can leak your private information and/or crash your site entirely.

Keeping systems up to date

Keeping Systems Up-to-Date

I say it all the time: The internet is constantly changing and updating. Your website needs to do the same.

In addition to custom code, today’s websites utilize all kinds of pre-built (albeit customizable) moving parts. These could be “themes” or “plug-ins” or other cool gadgets.

Think of a website like a car: The engine is built in one place; the tires in another; and the upholstery somewhere else. Then other skilled workers put all those things together to make sure they’re all working in harmony.

But any one of those complicated systems can break down, causing problems that range from aesthetic to catastrophic.

When one of these website parts manufacturers updates their products—usually for the better—it’s going to affect how they work within your website. The website manager is like your mechanic. They’ll keep these new-fangled parts running smoothly within the whole.

Keeping Content Up-to-Date

We’ve gone into more detail in a previous blog, but in short: Fresh content isn’t a luxury; it’s a necessity. Fresh content is important to your visitors. And it is a vital part of SEO. You want to be at the top of the google rankings—whether you’re a global presence or a small, locally owned business trying to attract local customers who are searching for your services in the area.

Website Security is So Very Important

Security, Security, Security

Hackers have been around since the beginning of the internet. People are always looking for vulnerabilities to exploit. And putting yourself out there on the internet for everyone to find means that sometimes the bad guys find you, too.

Security is always going to be a bit of an arms race between the hackers and the people making websites. Security is one of the big reasons those website parts manufacturers have to keep updating their parts. When people find a weakness in a particular plug-in, they look for websites that use it and just start wreaking havoc. The manufacturer sees the problem, fixes the weakness, and the hackers move onto the next hole they can find.

Everybody who works online wants their product to be secure. A website manager’s product is your site. I’m not dedicated to any one product. Your site is my top priority.

Brian Deckard is a highly rated WordPress website designer & developer in Bradenton, Florida
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