In 2015, the use of mobile devices usurped use of desktop devices. 50% of local web searches are made with a mobile device versus only 20% of local searches using a desktop device. According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. With this discovery, corporate …

Where, oh where, is your business going?Read More »

Are you currently blogging for your business?  If not you may be missing out on the opportunity to boost your business and reach new audiences! If you can’t tell, we believe that blogging for your business is a very important piece of the puzzle.     Trusting Your Blog If you have a unique brand …

Blogging For Your BusinessRead More »

Traditional Advertising Vs. Internet Marketing When it comes to search engine optimization or SEO, compared to the old traditional style of advertising, like the Yellow Pages, magazine ads, news paper ads, and the list goes on and on, SEO is the most important in today’s market. Think of it, when was the last time you …

Why do I need to invest in Search Engine Optimization or SEO?Read More »

News reports of malware and phishing are becoming a daily occurrence. Not too long ago, the entire school district in Cloquet, Minnesota closed due to a ransomware attack that shut down their entire computer network. But what does this mean? What are these things? How can I protect myself from them? Malware is short for …

It’s a Scary World Wide Web Out ThereRead More »

phish·ing Pronounced: ˈfiSHiNG/ noun: phishing The activity of defrauding an online account holder of financial information by posing as a legitimate company. “phishing exercises in which criminals create replicas of commercial Web sites” Phishing is the attempt to acquire sensitive information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading …

What is phishing?Read More »

So you thought you’d save a buck and build your own website using a free service? How’s that working for you? If it is working for you now, there is no guarantee this solution will continue to work. Many of the “free” web services out there have some pretty interesting small print that can really …

Free Web Services. Really?Read More »

Is persistence, repeatedly telling the same message over and over until you get the results you want, the only way to marketing success?   How can you make your company or product stand out?   Enter Corporate Storytelling. Storytelling has existed since the beginning of humanity as a way to entertain and educate, persuade and relate. …

Is Corporate Storytelling Important?Read More »

“Businesses, like babies and books, need nurturing, time, energy, love, and planning to develop, grow and prosper.” ― Rachael Bermingham   Website Your website will be many customers first look at your company.  People constantly pass judgment and make decisions while navigating online.  You want to be a presence not easily dismissed by reflecting the …

Roadmap To SuccessRead More »

Look, we get it: You’re intelligent, you’re literate, and you’re well spoken. Writing copy for your business seems like something you can do yourself. But with all the nuance and minutia of language, not to mention the many possible interpretations of a diverse readership, every professional operation can benefit from a professional writer. Here’s how. …

Why you need a professional copywriter.Read More »

In the past, a business only thought about Reputation Management after a crisis. Now, in the age of local search directories, Facebook, and Yelp, managing your reputation is important to do from day one. But how exactly does it all work? The majority of Americans have instant access to the internet via cell phones, tablets …

The New Age of Reputation MarketingRead More »

Hurricane Irma, a category 4 hurricane, barreled through the State of Florida on September 10th – 11th, 2017. Along with that came a destructive power not seen for 12 years. The last hurricane to visit the state was Hurricane Wilma, a category 3, on October 24, 2005. So what exactly is a hurricane you ask? …

Weathering the Storm!Read More »

You finally did it. You quit your day job to concentrate on opening your own business. Fantastic! One of the first things you want to do is to create a cool website that will help bring customers to your door. But how do you choose a domain that will be best for you and for …

How to Choose the Perfect DomainRead More »

Congratulations! You’ve started your own company! Now what? After you set up all of the legal, logistical and day-to-day elements of your new business, it is time to consider some marketing. How are customers supposed to find you? You can always fall back on traditional methods such as print ads and flyers, but those are …

Don’t Panic! You Started a New Business.Read More »

It is client spotlight time! We’d like to introduce Activum Group, one of Sarasota/Bradenton’s upcoming real estate agencies! Activum’s head honcho is Miro Tmej. He has been working in real estate for over 20 years. He brings his focus and expertise to his clients to find them the perfect home, investment or commercial space.  Activum’s …

Client Spotlight – Activum GroupRead More »

You may have seen a news headline or received an email from Google talking about the new changes coming with Chrome’s latest update. The notice can leave you feeling a bit nervous about your personal and business websites and their futures in Google search results. But don’t worry. The update is a fairly easy one …

Secure Your Google Search RankingsRead More »

As a small business owner with a website, you have probably heard the term “SEO”. SEO stands for search engine optimization. Simply put, SEO increases the probability of your website being found by search engines such as Google and Bing. As your search rankings increase, your exposure to more and more potential customers broadens. How …

SEO 101Read More »

It’s client spotlight time! Today we want to tell you about SMART (Sarasota Manatee Association for Riding Therapy), whose mission it is to empower lives through the healing power of horses. They strive to improve the quality of the lives of the riders and their families through therapeutic horseback riding, carriage driving, and equine-assisted activities. …

Client Spotlight – SMARTRead More »

We are now settled nicely into our new office space on the fifth floor of Bradenton’s Professional Building. Constructed in 1925 in the Commercial or Chicago School Style of Architecture, with Classical Revival touches, the gorgeous building boasts huge windows, many original details, and a rich history. Stop by and say hello. Save

Almost every company reaches a point in its lifespan when it’s time to rebrand its image, mission, and message. Our company does not get the option to bypass this part of life. I will say that it is a very exciting time for our company. After eight years as Devard Web Solutions, it thrills me …

Rebranding from Devard Web Solutions to Deckard & Company!Read More »

You might find yourself sitting in a meeting where the term inbound marketing is being used, and you just nod your head and agree with what everyone else is saying because you have NO CLUE what it actually means. Let’s define it for you. Inbound refers to marketing efforts that bring customers in, rather than …

Inbound Marketing – What does that even mean?Read More »

t’s client spotlight time! Today we want to tell you about Healthy Water Systems, LLC,  a company that’s locally owned and operated by certified water specialist Bill Walleshauser. Bill was introduced to the water treatment industry in 2003 when he was approached by a large water filter distributor to organize their sales department and warehouse procedures. …

Client Spotlight – Healthy Water Systems, LLCRead More »

No. Nein. Non. Nee. Jo. Laa. Votch. Xeyir. Ez. Na. Nann. Ma hoke phu. Tla. Ne. Pù shi. Nej. Ei. Nanni. Lo. Ara. Ohi. Nahin. Nem. Nahániri. ʻAole. Nem. Nei. Mba. Tidak. Ala. Thay. Oya. Ahneo. Bo. Te. Neen. Tsia. Le. Kaore. Ugui. Nennin. Нæй. Kheyr. Não. Nu. Ag. Нет. Aiwa. Nae. Siyo. Hindi. Aita. …

“Can’t you just stretch the picture to make it fit?”*Read More »

The benefits of using social media engagement to increase a brand’s bottom line has been a topic of discussion for years. Unfortunately, many businesses continue to use social media mainly as a sales pitch instead of a way to actually communicate with their customers. According to Sprout Social, “While brands view Facebook, Twitter, and Instagram as broadcast outlets …

Don’t ignore your social media customersRead More »

The internet is the most popular advertising medium today, with more people searching online for places, products and services. Devard Web Solutions wants to help you get the online attention your business needs and deserves. If you don’t currently have a website and have a very small budget, we can get you online quickly, affordably …

Small Budget? No Website? No Problem!Read More »

There is no need to wait until the next official “small business” day rolls around to shop or dine small. The staff here at Devard Web Solutions shops and dines small and local every day within two blocks of our office. Let’s start with one of our favorite topics – food. We love to eat! …

Think small and be part of the big pictureRead More »

It’s client spotlight time! Today we want to tell you about Place in the Sun, a company that provides vacation rental homes, condos and villas in Florida’s Gulf Coast communities of Englewood, Rotonda, Cape Haze and Port Charlotte.

The holiday shopping season is almost here. Odds are, you will do some of this shopping online. With all the fraud, spam and credit theft around, how can you make your purchasing more secure? We’ve put together some common and non-so-common sense guidelines to make your online shopping merrier and safer.

  Are grammar and spelling really that important on social media? There is a lot of controversy about whether or not spelling and grammar matter when it comes to social media. There are two sides to this argument, one being the belief that written word, whether in print or online, matters a great deal and …

Grammar and Social MediaRead More »

For those of you who are Android lovers; have you seen the new Galaxy S6 edge?  This new slice of technology puts the iPhone to shame.   Feature Rich With features like a Double-Tap and Snap; you can snap a picture in 0.7 seconds. Change the way you take pictures by double-tapping the home button, …

The Next Big Thing Is Here!Read More »

Every now and then we do a client spotlight to give a shout out to some of our awesome clients!  This week’s client spotlight goes out to a business by the name of Lil’ Divas and Dudes. Lil’ Divas and Dudes is a salon and day spa dedicated to children. You can bring your little …

Client SpotlightRead More »

Just what is Periscope? Periscope is a fun and possibly a very useful live video streaming app available on Android and iOS, which was purchased by Twitter for $100 million dollars in January of 2015, before the app even launched in March! Twitter is taking this application and running with it. I am pretty sure they …

Periscope! What is Periscope?Read More »

Today’s day and age is full of technology, online marketing and social media campaigns. Some companies are even launching social media marketing campaigns ONLY, instead of using traditional marketing techniques. Listed below are some of the top Social Media Marketing Trends to Watch for in 2015!! The Rise of Social Media Commerce- If you have …

Social Media Marketing Trends to Watch for in 2015Read More »

Hello everyone, it is client spotlight time!  Our goal is to help you succeed online and in that effort we like to give a shoutout to one of our clients every month or so.  This month we are shining the spotlight on In The Huddle Athletics. Have you ever heard of them or know what they …

Client SpotlightRead More »

Do you hate commercials on T.V and love being able to watch episode after episode of your favorite T.V show? Do you find yourself holed up in a dark room watch shows for hours on end? If this sounds like something you do, you might be a Netflix junkie!  

Are you an Apple or an Android user….why? There are a lot of people out there who are strictly Android or strictly Apple and then there are some like me who use a Mac Laptop and an Android phone.  I have never used an iPhone in my life and quite honestly when my friends go …

Apple or Android….That is the QuestionRead More »

So, is your website ready for the Google change yet or not? Starting April 21st, 2015 Google will start showing mobile optimized websites to mobile users over non-mobile friendly websites as a ranking factor in their users searches. As Google prepares the launch of this new algorithm, you really need to ask yourself this question, …

Is your website responsive yet? If not, Google could drop your ranking!Read More »

It is client spotlight time! s has been a client of Devard Web Solutions for the past 3 years. As stated on their website, “WFS provides accounting and consulting services to clients in the health care industry. From cost report preparation, initial licensure start up packages, and Corporate Compliance Programs to General Accounting Services, the …

Who Is Walters Financial?Read More »

#Hashtags, otherwise known as the pound symbol, have taken the social media world by storm. Other than being a silly little symbol you see on social media they actually do serve a purpose. It is actually quite simple.  Once you hashtag a word on your Twitter, Instagram or Google + account it allows all other …

The Use of Hashtags in Social MediaRead More »

One of our clients, the Manatee Admirals, is a high school hockey team and they are doing something quite extraordinary.  We thought we would do a client spotlight and tell you a little about what they are doing right now.  This high school hockey team is currently undefeated with a record of 16-0 and is …

Client SpotlightRead More »

Are you doing something different or taking risks to stand out in the business world? Check out our run down of the article How to Make Your Business Stand Out in a Crowded World by Charles Gaudet. Charles talks about how to make your business sound unique or stand out to a possible customer. Find …

Standing Out Among CompetitorsRead More »

You put your trust into a company and their marketing team to help you market your business but what do you know about that Marketing Specialist? Below is an infographic that will give you a little insight as to what makes up that marketing person.  They have to be flexible, creative and business savvy. The …

Meet Your Online MarketerRead More »

Twitter has a large influence on Brands and their followers. Are you using twitter to create Brand loyalty and a larger customer base?  Here are 6 twitter practices that are sure to help boos your brand and attract more loyal customers. Check out the infographic below that shows these practices and the impact they make. 1. …

Tweet To Increase Brand AwarenessRead More »

Here is a form of marketing you may have never heard of before, Guerrilla Marketing, sound familiar? For those of you who have not heard of this type of marketing, I will give you a run down on what it is and how it works.  Guerrilla Marketing was originally used as a low cost way …

Guerrilla MarketingRead More »

Content Marketing is taking over Traditional Publicity due to how tech savvy everyone is becoming. First lets outline what Traditional Publicity is.  Traditional Publicity includes television, radio, magazines, posters and billboards. All of these forms of advertising tend to interrupt clients due to the fact that it only tries to catch their attention for a short …

It's All About Content Marketing!Read More »

Are you currently using Traditional Marketing instead of Internet Marketing? What if I told you, you could reach more people for less money by switching to Internet Marketing?  Now if I were you, that would be a deal I wouldn’t want to pass up, so pay attention and you might be able to grow your …

Traditional Marketing Is No MoreRead More »

When most people think of social media they think of teenagers and selfies. But what if I told you social media could help you boost your business and give you the opportunity to reach a large number of consumers? The infographic you see below shows you what is happening on social media in just 60 …

The Importance of Social MediaRead More »

 We here at Deckard & Company, just want to wish you all a “White Christmas”, Human Nature style! Here in Florida, well, this is just wishful thinking, but our clients and friends up in the North just might get this! Please enjoy this wonderful video we found from this great musical group Human Nature! …

Wishing you a "White Christmas" – Human Nature Style!Read More »

Are you constantly trying to find innovative ways to bring in new customers?  Tired of not reaching as many people as you want with your website? Have you tried Search Engine Optimization (SEO)? “82.6% of internet users around the globe use search engines.”  So with the world population being over 7 billion people, approximately 5 …

Search Engine OptimizationRead More »

Are you still using Outbound Marketing?  I hope you know that Outbound Marketing is now declining while Inbound Marketing is taking off.   There has been a fundamental shift in consumer behavior that has caused a decline in Outbound Marketing.  People are now more in control of what information they receive and how.  Outbound Marketing …

Inbound Opposed to Outbound MarketingRead More »

It may be old and and it’s definitely uncool but email is still a significant communication channel and that means it still garners the attention of the spammers. The first step in email anti-spam is not to handover the email address but often there’s a requirement, especially for organizations, to publish an email address on …

How To Protect Email Addresses On Your WordPress Site!Read More »

It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they’re doing on those mobile devices is even more compelling for marketers like us. According to Google’s Mobile Path to Purchase report, search engines are the most common …

How Responsive Web Design Works!Read More »

It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they’re doing on those mobile devices is even more compelling for marketers like us. According to Google’s Mobile Path to Purchase report, search engines are the most common …

How Responsive Web Design Works!Read More »